Olivia PETIT

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olivia.petit@kedgebs.com

Dr. Olivia Petit est enseignant-chercheur en marketing à KEDGE Business School. Elle a obtenu son doctorat en 2014 (CERGAM, IAE – Graduate School of Management / Laboratoire de psychologie cognitive (LPC) - FED 3C, France). Sa thèse a été récompensée par la Fondation Nestlé en 2012 et par le prix EMAC McKinsey Marketing Dissertation Award en 2015. Ses recherches portent sur les neurosciences du consommateur, le marketing sensoriel et le marketing digital. Sa méthodologie de recherche comprend des études d'imagerie par résonance magnétique fonctionnelle (IRMf). Dr. Olivia Petit s'intéresse particulièrement au rôle de l'imagerie mentale et des interactions (multi-)sensorielles dans l'expérience du consommateur (en ligne). Ses recherches ont été publiées dans des revues académiques en marketing (Journal of Retailing; Journal of Interactive Marketing, Journal of Business Research, Psychology & Marketing), en neurosciences (Brain and Cognition, Behavioral and Brain Sciences), en psychologie (Frontiers in Psychology), et en alimentation (Food Quality and Preference, Appetite). Domaines de recherche : Sensory marketing ; Consumer neuroscience ; AR/VR ; Food marketing

    Publications récentes
    Publication Année de publication Type de publication
    PETIT, O., T. OTTERBRING, "The Impact of Fusion Metaphors in Health Appeals on Consumer Attitudes Tasty but Unhealthy, Healthy but Not Tasty: Duality Considerations in Health Messaging", Journal of Advertising Research, 2024, vol. 64, no. 1, pp. 4-17 2024 Article
    PETIT, O., "Touched by your words: How touch-related vocabulary prompts charitable behavior by reducing the negative effect of disgust", Frontiers in Psychology, 2023, vol. 14, pp. 1104356 2023 Article
    PETIT, O., T. LOREY, F. DOSQUET, "Digital touch in sponsorship: Getting closer to the brand through virtual reality", International Journal of Consumer Studies, 2023, vol. 47, no. 5, pp. 1758-1771 2023 Article
    PETIT, O., A. JAVORNIK, C. VELASCO, "We Eat First with Our (Digital) Eyes: Enhancing Mental Simulation ofEating Experiences via Visual-Enabling Technologies", Journal of Retailing, 2022, vol. 98, no. 2, pp. 277-293 2022 Article
    PETIT, O., Q. J. WANG, C. SPENCE, "Does pleasure facilitate healthy drinking? The role of epicurean pleasure in the regulation of wine consumption", Journal of Consumer Behaviour, 2022, vol. 21, no. 6, pp. 1390-1404 2022 Article
    DOUCÉ, L., C. ADAMS, O. PETIT, A. NIJHOLT, "Crossmodal Congruency Between Background Music and the Online Store Environment: The Moderating Role of Shopping Goals", Frontiers in Psychology, 2022 2022 Article
    VELASCO, C., F. J. BARBOSA ESCOBAR, O. PETIT, "Ethics of experience design and management in the context of digital transformations", Morals & Machines, 2022, vol. 2, pp. 8-21 2022 Article
    SPENCE, C., K. MOTOKI, O. PETIT, "Factors influencing the visual deliciousness / eye-appeal of food", Food Quality and Preference, 2022, vol. 102, pp. 104672 2022 Article
    PETIT, O., C. VELASCO, Q. J. WANG, C. SPENCE, "Consumer Consciousness in Multisensory Extended Reality", Frontiers in Psychology, 2022, vol. 13, pp. 851753 2022 Article
    PETIT, O., C. VELASCO, F. J. BARBOSA ESCOBAR, Q. J. WANG, "Impossible (Food) Experiences in Extended Reality", Frontiers in Computer Science, 2021, vol. 3, pp. 716846 2021 Article
    BARBOSA ESCOBAR, F. J., O. PETIT, C. VELASCO, "Virtual terroir and the premium coffee experience", Frontiers in Psychology, 2021, vol. 12, pp. 586983 2021 Article
    EVANSCHITZKY, H., B. BARTIKOWSKI, T. BAINES, M. BLUT, C. BROCK, K. KLEINLERCHER, P. NAIK, O. PETIT, T. RUDOLPH, C. SPENCE, C. VELASCO, N. V. WÜNDERLICH, "Digital Disruption in Retailing and Beyond", Journal of Service Management Research, 2020, vol. 4, no. 4, pp. 187-204 2020 Article
    PETIT, O., R. LUNARDO, B. RICKARD, "Small is beautiful: The role of anticipated food waste in consumers’ avoidance of large packages", Journal of Business Research, 2020, vol. 113, pp. 326-336 2020 Article
    PATHAK, A., C. VELASCO, O. PETIT, G. A. CALVERT, "Going to great lengths in the pursuit of luxury: How longer brand names can enhance the luxury perception of a brand", Psychology and Marketing, 2019, vol. 36, no. 10, pp. 951-963 2019 Article
    PETIT, O., C.VELASCO, C.SPENCE, "Multisensory Consumer-Packaging Interaction (CPI): The Role of New Technologies" dans Multisensory Packaging., Carlos Velasco, Charles Spence Eds, Springer International Publishing, pp. 349-374, 2019 2019 Chapitre
    PETIT, O., C.VELASCO, C.SPENCE, "Digital Sensory Marketing: Integrating New Technologies Into Multisensory Online Experience", Journal of Interactive Marketing, 2019, vol. 45, pp. 42-61 2019 Article
    SPENCE, C., C.VELASCO, O.PETIT, "The Consumer Neuroscience of Packaging" dans Multisensory Packaging., Carlos Velasco, Charles Spence Eds, Springer International Publishing, pp. 319-347, 2019 2019 Chapitre
    VELASCO, C., C.ADAMS, O.PETIT, C.SPENCE, "On the localization of tastes and tasty products in 2D space", Food Quality and Preference, 2019, vol. 71, pp. 438-446 2019 Article
    BASSO, F., O.PETIT, S.LE BELLU, S.LAHLOU, A.CANCEL, J.-L.ANTON, "Taste at first (person) sight: Visual perspective modulates brain activity implicitly associated with viewing unhealthy but not healthy foods", Appetite, 2018, vol. 128, pp. 242-254 2018 Article
    PETIT, O., C.VELASCO, C.SPENCE, "Are large portions always bad? Using the Delboeuf illusion on food packaging to nudge consumer behavior", Marketing Letters, 2018, vol. 29, pp. 435-449 2018 Article
    VELASCO, C., M. OBRIST, O. PETIT, C. SPENCE, "Multisensory Technology for Flavor Augmentation: A Mini Review", Frontiers in Psychology, 2018, vol. 9, no. 26 2018 Article
    PETIT, O., C. SPENCE, "Using food insecurity in health prevention to promote consumer's embodied self-regulation", Behavioral and Brain Sciences, 2017, vol. 40, pp. e126 2017 Article
    PETIT, O., C. SPENCE, C. VELASCO, A. T. WOODS, A. D. CHEOK, "Changing the influence of portion size on consumer behavior via imagined consumption", Journal of Business Research, 2017, vol. 75, pp. 240-248 2017 Article
    PETIT, O., D.MERUNKA, J.-L.ANTON, B.NAZARIAN, C.SPENCE, A. D.CHEOK, D.RACCAH, O.OULLIER, K.CHEN, "Health and Pleasure in Consumers' Dietary Food Choices: Individual Differences in the Brain's Value System", PLOS ONE, 2016, vol. 11, no. 7, pp. 1-15 2016 Article
    PETIT, O., F.BASSO, D.MERUNKA, C.SPENCE, A. D.CHEOK, O.OULLIER, "Pleasure and the Control of Food Intake: An Embodied Cognition Approach to Consumer Self-Regulation", Psychology & Marketing, 2016, vol. 33, no. 8, pp. 608-619 2016 Article
    SPENCE, C., K.OKAJIMA, A. D.CHEOK, O.PETIT, C.MICHEL, "Eating with our eyes: From visual hunger to digital satiation", Brain and Cognition, 2016, vol. 110, pp. 53-63 2016 Article
    VELASCO, C., A. T.WOODS, O.PETIT, A. D.CHEOK, C.SPENCE, "Crossmodal correspondences between taste and shape, and their implications for product packaging: A review", Food Quality and Preference, 2016, vol. 52, pp. 17-26 2016 Article
    Domaines d’enseignement

    Marketing

    • Sensory marketing
    • Experiential Marketing
    • Ux design Web ergonomics
    • Neuromarketing
    • Consumer behavior
    • Research methods
    • Digital marketing
    • Nudge
    Domaines de recherche

    Comportement du consommateur

    Marketing

    Kedge Insights
    Insights Autres auteurs Catégorie Expertise
    Pourquoi les nouvelles technologies influencent notre façon de consommer Aucun Paru dans HBR
    		 Marketing & nouvelle consommation
    La transformation sensorielle du digital vue par les neurosciences Aucun Video Xerfi
    		 Marketing & nouvelle consommation