Publications récentes
| Publication | Année de publication | Type de publication |
|---|---|---|
| HIGUET, M., H. REMAUD, "Do wine buyers behave differently in brick and mortar versus online stores?", British Food Journal, 2023, vol. 125, no. 6, pp. 1968-1984 | 2023 | Article |
| LIVAT, F., H. REMAUD, A. MCHALE, "The puzzle of wine price in restaurants", Wine Business Journal , 2023 | 2023 | Article |
| LIVAT, F., H. REMAUD, "Do wine judges give higher scores to wines made with less-known grape varieties?", International Journal of Entrepreneurship and Small Business, 2021, vol. 44, no. 2, pp. 106-117 | 2021 | Article |
| CORSI, A., H. REMAUD, "How wine is really purchased? A systematic multi-country, multi panel analysis", Current Opinion in Food Science, 2020, vol. 33, pp. 78-84 | 2020 | Article |
| PETERS, K., H. REMAUD, "Factors influencing cosumber menu-item selection in a restaurant context", Food Quality and Preference, 2020, vol. 82, pp. 103887 | 2020 | Article |
| OUVRARD, S., H.REMAUD, I.TAPLIN, "The Bordeaux Classified Growth System: a strong legacy" dans Accounting for Alcohol, an Accounting History of Brewing, Distilling and Viniculture., Martin Quinn & Joao Oliveira Ed., Routledge, chap. 12, pp. 206-222, 2018 | 2018 | Chapitre |
| CELHAY, F., H.REMAUD, "What does your wine label mean to consumers? A semiotic investigation of Bordeaux wine visual codes", Food Quality and Preference, 2018, vol. 65, pp. 129-145 | 2018 | Article |
| LIVAT, F., H.REMAUD, "Factors Affecting Wine Price Mark-up in Restaurants", Journal of Wine Economics, 2018, vol. 13, no. 2, pp. 144-159 | 2018 | Article |
Domaines d’enseignement
Marketing
- Brand Marketing Management
- Etudes de marché
Domaines de recherche
Agroalimentaire
Marketing
Comportement du consommateur
Kedge Insights
| Insights | Autres auteurs | Catégorie | Expertise |
|---|---|---|---|
| Sarkozy, Juppé, Hollande, Valls… et si les responsables politiques étaient des marques | Aucun | Paru dans The conversation |
Marketing & nouvelle consommation |