EUROPEAN BUSINESS SUMMER PROGRAMMES
Marseille, France
-
Bachelor level:
-
Master / MBA level:
> Learn & understand business culture & values in a totally different environment
> Create an international network
> Participate in an intense cultural experience
You will see the world through different eyes…
> Topics
Geopolitics in the Mediterranean / E.U. Enlargement/ Cross Cultural Management / Entrepreneurship in Europe / Competitive advantage of E.U. companies / Managing Sustainable Development / French Management styles / European business and cultural aspects / International Business and EU affairs / Cross-Cultural Negotiation
All courses are taught in English
French language courses are part of the programme
> Company visits
Past programmes have included:
- CMA-CGM: World number 3 in container shipping & maritime logistics
- Gemalto: World leader in smart cards & electronic passports
- ST Microelectronics: Leader in micro chips
- L’OCCITANE: World leader in the manufacture of Provençal cosmetics
- Eurocopter: Helicopter manufacturing
Registration deadline: March 31st 2009
> Programme objectives
Provide students with an insight into the complexity of management against the background of Southern Europe.-Illustrate the diversity of cross cultural relationships with examples taken from local firms.
- Provide students with an intellectually challenging and culturally enriching experience.
- Provide participants with the opportunity to meet regional business leaders.
- To enable students to deal with complexity and diversity in new and more effective ways
> Benefits for participants
- Gain a new depth of understanding of international issues.
- Develop a greater competence in working in an international environment.
- Access to a new network of business decision makers.
- Relish diversity and confront complexity
Please find below a possible schedule
Week |
1st |
2nd |
3rd |
4th |
Day |
|
|
|
|
Monday |
AM |
Welcome |
International Business |
European Business Culture |
Entrepreneurship in Europe |
|
PM |
Marseille City Tour |
Visit Calanques of Cassis |
Win yard "Ferry Lacombe" |
Cultural & sightseeing visit |
Tuesday |
AM |
International Business |
Mediterranean business environment |
European Business Culture
|
Innovation & creativity |
|
PM |
French* |
French* |
French* |
Hand in research paper |
Wednesday |
AM |
Geopolitics in the Mediterranean |
Company visit |
European sustainable development |
Exam |
|
PM |
Marseille Quiz |
Cultural & sightseeing visit |
News paper "La provence" Visit |
Typical Cooking Lesson |
Thursday |
AM |
Mediterranean geopolitics |
E.U. enlargement |
Exam |
Exam |
|
PM |
French* |
French* |
M & A in E.U |
Company visit |
*French as Foreign language: optional
- International Business : Understand the complexity of the relationships between firms and politics, the stock market, religion, business culture & history ,financial institutions and the international environment.
How can this understanding help you to be more effective internationally?
- Geopolitics in the Mediterranean: Understand the reasons for the diversity and the complexity of the region.
- European Culture : What do you need to know & understand about our cultural environment ?
- E.U enlargement : What are the implications of an EU community of 415 million people and 20 official languages ?
- Entrepreneurship in Europe : How innovative and creative are Europeans? Can we transform good ideas into successful businesses ?
- Innovation & creativity : An original approach to what needs to be done.
- Competitive advantage of E.U. companies.: In what sectors and in what technologies is the EU at the cutting edge?
- Managing sustainable development : Explore the extent to which Europe has integrated economic, social and ethical issues into business decision making processes.
- Optional: French (Beginner/Intermediate/Advanced)
Acquire French language skills
Improve your speaking, listening, and writing skills