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Academic programme


EUROPEAN BUSINESS SUMMER PROGRAMMES


Marseille, France


  • Bachelor level:

    • 3-week session: June 1st–June 20th


    • 4-week session: June 29th–July 24th




  • Master / MBA level:

    • June 15th–July 3rd





> Learn & understand business culture & values in a totally different environment
> Create an international network
> Participate in an intense cultural experience


You will see the world through different eyes…



 


> Topics



Geopolitics in the Mediterranean / E.U. Enlargement/ Cross Cultural Management / Entrepreneurship in Europe / Competitive advantage of E.U. companies / Managing Sustainable Development / French Management styles / European business and cultural aspects / International Business and EU affairs / Cross-Cultural Negotiation
All courses are taught in English
French language courses are part of the programme



> Company visits


Past programmes have included:


  • CMA-CGM: World number 3 in container shipping & maritime logistics

  • Gemalto: World leader in smart cards & electronic passports

  • ST Microelectronics: Leader in micro chips

  • L’OCCITANE: World leader in the manufacture of Provençal cosmetics

  • Eurocopter: Helicopter manufacturing





Registration deadline: March 31st 2009




 



> Programme objectives



Provide students with an insight into the complexity of management against the background of Southern Europe.-Illustrate the diversity of cross cultural relationships with examples taken from local firms.


  • Provide students with an intellectually challenging and culturally enriching experience.

  • Provide participants with the opportunity to meet regional business leaders.

  • To enable students to deal with complexity and diversity in new and more effective ways



> Benefits for participants


  • Gain a new depth of understanding of international issues.

  • Develop a greater competence in working in an international environment.

  • Access to a new network of business decision makers.

  • Relish diversity and confront complexity



Please find below a possible schedule



















































































Week



1st



2nd



3rd



4th



Day



Monday



AM



Welcome



International Business



European Business Culture



Entrepreneurship in Europe



PM



Marseille City Tour



Visit Calanques of Cassis



Win yard "Ferry Lacombe"



Cultural & sightseeing visit



Tuesday



AM



International Business



Mediterranean business environment



European Business Culture



Innovation & creativity



PM



French*



French*



French*



Hand in research paper



Wednesday



AM



Geopolitics in the Mediterranean



Company visit



European sustainable development



Exam 



PM



Marseille Quiz



Cultural & sightseeing visit



News paper "La provence" Visit



Typical Cooking Lesson



Thursday



AM



Mediterranean geopolitics



E.U. enlargement 



Exam



Exam



PM



French*



French*



M & A in E.U



Company visit



 


*French as Foreign language: optional



     


  • International Business : Understand the complexity of the relationships between firms and politics, the stock market, religion, business culture & history ,financial institutions and the international environment.
    How can this understanding help you to be more effective internationally?

  • Geopolitics in the Mediterranean: Understand the reasons for the diversity and the complexity of the region.

  • European Culture : What do you need to know & understand about our cultural environment ?

  • E.U enlargement : What are the implications of an EU community of 415 million people and 20 official languages ?

  • Entrepreneurship in Europe : How innovative and creative are Europeans? Can we transform good ideas into successful businesses ?

  • Innovation & creativity : An original approach to what needs to be done.

  • Competitive advantage of E.U. companies.: In what sectors and in what technologies is the EU at the cutting edge?

  • Managing sustainable development : Explore the extent to which Europe has integrated economic, social and ethical issues into business decision making processes.

  • Optional: French (Beginner/Intermediate/Advanced)
    Acquire French language skills
    Improve your speaking, listening, and writing skills

références videos: