Livres publiés par les professeurs d’Euromed Management

Les livres constituent un apport important au corps scientifique de la connaissance, en particulier puisque notre école contribue à la création d’une vision novatrice du management.
Ils représentent également une réflexion et participent au développement des trois programmes de recherche d’Euromed Management.

Walter Baets and Erna Oldenboom " Rethinking Growth Social Intrapreneurship for Sustainable Performance" Palgrave Macmillan

Dr Walter Baets and Erna Oldenboom MPhil, was professors at Euromed Management, have published “Rethinking Growth: Social Intrapreneurship for Sustainable Performance” with Palgrave Macmillan. This book is the first in a series on diversity, leadership and responsibility edited by Dr Baets. This is a book for managers who wish to move away from a shareholder view towards a *stakeholder view, and who have enough courage to turn management into responsible entrepreneurship. It is a hands on book for managers interested in the implementation of sustainable performance. The authors argue that “growth, social responsibility* and sustainable development are deeply embedded”. Nowadays, social responsibility and the sustainable growth of the corporation are totally interrelated. The book presents an original approach: although sustainability and responsibility themes are presented in a variety of publications, most of these books ignore the *holistic* and dynamic framework within which a manager can really attain an overall understanding of corporate growth and its possible alternatives. This book tackles these issues. Should we rethink growth? Is the abundance of the western world still ethical? Growth, *social responsibility* and sustainable development are indeed deeply entangled. This books aims to provide the reader with a transversal, *holistic* view on these issues, and a real understanding of corporate growth, along with its possible alternatives.

Frédéric Le Roy et Saïd Yami
" Management Stratégique de la Concurrence " Eds. Dunod

“Management Stratégique de la concurrence” has just been published by Dunod. This book on managing the competition was coordinated by Dr Saïd Yami, Professor at Euromed Management with Frédéric Le Roy.

In general, strategic management manuals are based on competition theories which date back to Porter’s industrial analysis. However, over the past twenty years, competition models and analysis frameworks in the field have radically changed. The aim of this book is to inform scholars of these new concepts such as disruptive strategies, coopetition strategies, multipoint competition etc., thus enabling them to have a better understanding of major strategic decisions in the current changing contexts. In each chapter, the models are illustrated by case studies. This collective work gathers the contributions of recognised specialists from various French schools and universities.
Summary: Competing against rivals, Avoiding competitors, Cooperating with competitors, Knowing competitors, Organising competition.

Auger P "Manager des Situations Complexes" Eds. Dunod

Pascale Auger « Manager des Situations Complexes » publié par Dunod.

Comment favoriser la flexibilité si l’on multiplie les règles et les procédures ? Comment encourager la prise de risque si l’on ne tolère pas les erreurs et les expérimentations ? Comment favoriser la confiance si l’on multiplie les modalités de contrôle ? Autant de situations « complexes » qui obligent les managers
à questionner et transformer leurs capacités d’action. Fondé sur un travail de recherche rigoureux, cet ouvrage offre des réponses concrètes aux questions essentielles des managers :
- Comment intégrer la complexité dans le processus de décision ?
- Comment encourager la créativité ?
- Comment développer la confiance pour faciliter la prise de risque ?
- Comment concilier la complexité avec les règles et les procédures de travail ?
Aux méthodes toutes faites ou techniques miraculeuses, l’auteur préfère résultats et méthodes éprouvées. Elle propose aux managers, dirigeants, chefs de projets, ainsi qu’aux étudiants, des solutions pour réduire le décalage entre le temps des évolutions et celui de l’adaptation des décisions.

Cova B, Giordano A & PalleraIl M "Marketing Non Convenzionale", Il Sole 24 Ore, Milan, 2008.

Bernard Cova, professor of Marketing at Euromed Management has co-authored this book entitled « Marketing Non Convenzionale », published by Il Sole 24 Ore, Milan.

This book studies the principal non-conventional marketing techniques and identifies 10 key points on the passage from old to new marketing.
Expressions such as "word-of-mouth", "viral marketing", "guerrilla marketing", "ambient advertising", "tribal marketing", "buzz marketing", "future" or "edge" marketing have evolved from their status of definitions invented by eccentric North American gurus to being the subjects of scientific publications, seminars and specialist courses for marketing practitioners.
Marketing is going through changes in order to adapt to today’s fast changing society. A different scenario with alternative reference paradigms, a system in crisis (that of the mass media system which has permitted the development of major global brands) with a public of ex-consumers, competent and implicated in the content creation process. The tools, the theories and the marketing techniques in use up till now have proved to be inadapted in targeting these people who have become unreceptive to advertising messages.
A videography that can be played directly on mobile phone screens completes this book.

Paranque B "Construire l’Euro-Méditerranée" Eds. L’Harmattan Avril 2008

Bernard Paranque “Construire l’Euro-Méditerranée" publié par l’Harmattan

Cet essai s’intéresse à l’Euro-Méditerranée. Cet espace de civilisation est une véritable opportunité pour trouver les solutions novatrices appelées par les défis qu’il nous adresse : gestion des ressources naturelles, résolution des conflits, aspiration au développement, croissance… Il prône donc la nécessité de s’attacher à comprendre les enjeux et les modes de coordination de l’action économique nécessaire pour répondre aux besoins sociaux. Cette démarche est qualifiée d’euromédienne car audelà de l’aspect opérationnel, existe un enjeu de société majeur qui est celui de la construction du sens collectif, partageable et partagé. Il ne peut y avoir de démocratie sans projet partagé et celle-ci ne peut ni être déléguée, ni se fonder dans un retour au passé témoignage d’une peur de l’avenir.
Bernard PARANQUE

Yahia Zoubir "North Africa Politics, Region and the Limits of Transformation" Edited by Yahia H Zoubir and Haizam Amirah-Fernandez Eds Routledge London

Professor Yahia H. Zoubir, Professor of International Relations and Management has co-edited a book entitled “North Africa Politics, Region, and the Limits of Transformation” with Haizam Amirah-Fernández.

This volume provides a comprehensive overview of the contemporary Maghreb. Made up of contributions from leading academics in the field, it highlights specific issues of importance, including international and security affairs.
With profiles of individual countries and regional issues, such as migration, gender, integration, economics, and war in Western Sahara, as well as a section dealing with international relations and the Maghreb, including US and EU foreign policy and security issues, North Africa: Politics, Region, and the Limits of Transformation is a major resource for all students of Middle Eastern Studies and North African Politics.

The book has also been translated into Spanish under sponsorship
from the British council

Lovelock C, Wirtz J, Lapert D & Munos A "Marketing des services"
Eds Pearson Education Mai 2008

Annie Munos, professor of marketing services

More than ever, the creation of value for companies comes from services. A dynamic sector of activity at the origin of three quarters of the wealth created in France, services are however very specific as well as being incredibly varied. Therefore the question is: how can we envisage and implement a marketing strategy that is both adapted and competitive?
Focusing on the problems of management and strategy marketing, this manual proposes a collection of concepts, analysis frameworks and specific methods for identifying and taking on the challenges with which services companies are confronted. This book is based on the most recent research and offers many practical illustrations.

"L’Euro-Mediterranée: de l'Espace Geographique aux Modes de Coordination Socio-Economiques" coordonné par Bernard Paranque, Corinne Grenier & Nadine Levratto Eds. L’harmattan 2007

Et aussi :

Levratto N, (2007) "Comprendre les économies d’outre-mer", Editrice scientifique, Eds L’Harmattan, janvier 2007
Kupahny L (2007) « JIT/Lean Methods and Japanese Management. An Integrated Approach to the Study of the Japanese Manufacturing Company» Eds iUniverse Inc. New York Lincoln Shanghai. June 2007
Consumer Tribes, avec Robert V. Kozinets et Avi Shankar (eds.), Butterworth-Heinemann, Oxford, 2007, 340 pages
Coordinated with Paranque B, Lavratto & Grenier C. Eds. L’harmattan 2007 "L’Euroméditerranée : espace géographique ou d’action in L’Euro-Mediterranée: de l'Espace Geographique aux Modes de Coordination Socio-Economiques"
B Cova & A. Carù (2006) "Consuming Experiences eds Routledge, Oxon, 204 pages
COVA B, LOUVOT-GALLICHER M C, "Innover en Marketing : 15 Tendances en Mouvement", Paris, Lavoisier, 2006
COVA B, CARU A, "Mediterraneo : Tra Metafora e Territorio" Milan, Egea, 2006
EBONDO E, " La Gouvernance de l'Entreprise : une approche par l'audit et le contrôle interne", l'Harmattan, 2006
BAETS W, « Complexity learning and organisations: a quantum interpretation of business », Routledge, 2006
BAETS W, « Wie orde zaait zal chaos oogsten: een vertoog over de lerene mens” (He who sows order, will harvest chaos: an essay on the learning human), Van Gorcum, Third edition, 2006
BAETS W, “Knowledge Management and Management Learning: extending the horizons of Knowledge-Based Management”, Springer, 2005
SILVA F, GRENOUILLEAU MC, (Eds), "Etre reconnu dans les métiers de la santé", Livre collectif Etre reconnu - Edition de l'Organisation, 2005