“Management Stratégique de la concurrence” has just been published by Dunod. This book on managing the competition was coordinated by Dr Saïd Yami, Professor at Euromed Management with Frédéric Le Roy.

In general, strategic management manuals are based on competition theories which date back to Porter’s industrial analysis. However, over the past twenty years, competition models and analysis frameworks in the field have radically changed. The aim of this book is to inform scholars of these new concepts such as disruptive strategies, coopetition strategies, multipoint competition etc., thus enabling them to have a better understanding of major strategic decisions in the current changing contexts. In each chapter, the models are illustrated by case studies. This collective work gathers the contributions of recognised specialists from various French schools and universities.
Summary: Competing against rivals, Avoiding competitors, Cooperating with competitors, Knowing competitors, Organising competition.

Pascale Auger’s new book « Manager des Situations Complexes » (Managing Complex Situations) has just been published by Dunod.

This book deals with the questions of what competencies need to be developed for tomorrow’s companies.
How can complexity be integrated into the decision making process? How can we encourage creativity? How can we develop trust to make risk taking easier? The results of various management studies on complex situations are translated into managerial practices and case studies. After defining the notion of complexity the author proposes solution to directors, managers, project managers and students on how to reduce the gap between the timing of changes and the adaptation of decisions.

Bernard Cova, professor of Marketing at Euromed Management has co-authored this book entitled « Marketing Non Convenzionale », published by Il Sole 24 Ore, Milan.

This book studies the principal non-conventional marketing techniques and identifies 10 key points on the passage from old to new marketing.
Expressions such as "word-of-mouth", "viral marketing", "guerrilla marketing", "ambient advertising", "tribal marketing", "buzz marketing", "future" or "edge" marketing have evolved from their status of definitions invented by eccentric North American gurus to being the subjects of scientific publications, seminars and specialist courses for marketing practitioners.
Marketing is going through changes in order to adapt to today’s fast changing society. A different scenario with alternative reference paradigms, a system in crisis (that of the mass media system which has permitted the development of major global brands) with a public of ex-consumers, competent and implicated in the content creation process. The tools, the theories and the marketing techniques in use up till now have proved to be inadapted in targeting these people who have become unreceptive to advertising messages.
A videography that can be played directly on mobile phone screens completes this book.

Professor Bernard Paranque’s* latest book “Construire l’Euro-Méditerranée has recently been published by l’Harmattan”

Professor Yahia H. Zoubir, Professor of International Relations and Management has co-edited a book entitled “North Africa Politics, Region, and the Limits of Transformation” with Haizam Amirah-Fernández.

The book has also been translated into Spanish under sponsorship
from the British council

Annie Munos, dix ans de conseil en marketing des services, dix sept ans d’enseignement, docteur en gestion, titulaire d’une HDR, est professeur associé à Euromed depuis janvier 2003.