Research at Euromed Management is organised around the Euro-Mediterranean Research Centre for Management (the CEMM - Centre Euro-Méditerranéen de Recherche en Management), the coordination structure which sets research priorities for the duration of Euromed Management’s strategic plan.  These research priorities translate Euromed Management’s strategic positioning into research activities, strengthen the links between research and educational programmes and motivate research productivity and the quality of research outputs. Research priorities guide the choice of image-building activities such as the organisation of conferences and structure the development of research partnerships with businesses and organisations.

Below is a description of each of Euromed Management’s research priorities.

RESEARCH PRIORITY 1 
Market, Corporate, and Individual Behaviors in Euro-Mediterranean, Emergent and Subsistence Marketplaces

An important objective of this research priority is to revisit established models and knowledge in light of the specificities of emerging and developing markets, and to propose relevant approaches for doing business in these regions. This research priority therefore includes classic management functions and practices such as finance, micro-finance, marketing, human resource management and any other management fields applied to Euro-Mediterranean, emergent and subsistence markets.  Important lines of research investigate issues related to the management of small businesses, informal economy, counterfeiting, consumer well-being, poverty, social exclusion and illiteracy. 

Keywords: Emerging Markets, Euro-Mediterranean Markets Business Studies, Development Economics, Geopolitics, Informal Economy, Development.

RESEARCH PRIORITY 2
The Management of Diversity and Managing across Cultures 

Mediterranean countries are particularly affected by growing diversity because of the very different occidental, oriental and other cultural backgrounds of customers, business partners and stakeholder groups in the region. This research priority acknowledges diversity in many ways, such as differences due to gender, age, culture, disability, or religion, as well as the diversity of consumption behaviours. It also covers themes as geopolitics and economy which influence diversity of behaviours, cross-cultural research themes in general as well as cultural, social, anthropological and language issues.

Keywords: Diversity, Culture, Gender, Age, Religion, Consumption, Language.

RESEARCH PRIORITY 3 
Environmental and Ethical Dimensions of Businesses and Organisations

This research priority examines the concepts of business ethics, corporate social responsibility, corporate environmental management, corporate sustainability, and the governance of the natural environment. Critical issues are the concept of sustainable performance and its measurement and the conditions for innovation and radical change in environmental and social areas, as change is a key factor for a more sustainable development path. As these issues are also linked to local politics, economy and finance, culture, religion and habits, research topics in this research track are numerous, diverse and far reaching.

Keywords: Business Ethics, Corporate Social Responsibility, Sustainable Development, Environmental Economics and Management, Corporate Sustainability Strategies.

RESEARCH PRIORITY 4
Strategies, Markets and Customers in Sports, Entertainment, Healthcare and Maritime Industries

This research priority is linked to business areas, markets and activities in which Euromed Management has developed expertise both in research and management education. A group of researchers linked to the Euromed Management clusters and backed by companies and organisations, produce cross-disciplinary research in specialised domains of application (sports, entertainment, healthcare and maritime industries). 

Main research themes deal with the social and health sectors, research in maritime affairs, and sports, entertainment and media research. 

Keywords: Cluster, Sports, Entertainment, Healthcare, Maritime industries, Events.

RESEARCH PRIORITY 5  
Managing Networks, Value Chains and Entrepreneurship

Network and value chain research encompasses supply chain and distribution networks and includes a realm of topics such as value chain effectiveness, purchasing effectiveness, buying strategies, transportation logistics, management of information systems and distribution activities. It also includes the basic concepts of value and valuation much researched in finance and accounting.
Entrepreneurship research essentially deals with start-ups and small- and medium-sized companies (SMEs), focusing on the drivers of innovation and economic growth. This includes venture capital, entrepreneurial finance, entrepreneurial innovation, patents and legal matters, open-source projects and alliances and personal skills. 

Key words: Value Chain, Networks, Business Models, Value Creation, Entrepreneurship, Innovation, SMEs, Start-ups.